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Digital Advertising in the Small Device Age

The American Press Institute has published a report that focuses on the presence of global advertising. As more and more people are using smaller devices, rather than traditional desktops or laptops, to access the Internet, this has caused some problems for the advertising industry. The study includes examples such as ads blocking content online, and ads that are slower to load when a potential consumer is using a small device.  The research was conducted by the Media Insight Project.


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